EIRA Journal of Multidisciplinary Research and Development (EIRAJMRD)

The Future of Influencer Marketing: From Human my Influencers to AI-Generated Brand Ambassadors

The Future of Influencer Marketing: From Human my Influencers to AI-Generated Brand Ambassadors Evelyn Irekpitan Nwosu, Ph.D EIRA Journal of Multidisciplinary Research and Development (EIRAJMRD) https://doi.org/10.5281/zenodo.21074463 Download PDF Published: Tuesday, 30 June 2026 Volume: Volume 2, Issue 3 (2026) Section: Articles Abstract The $24 billion influencer marketing sector faces a significant authenticity paradox: consumers increasingly […]