EIRA Journal of Multidisciplinary Research and Development (EIRAJMRD)

Effect of advertisement on the Rational of small and medium scale Business in Benin Metropolis

DOWNLOAD PDF Effect of advertisement on the Rational of small and medium scale Business in Benin Metropolis Dr. Gift Ugwe Roman Published: Feb 04, 2026 Volume: Volume 2, Issue 1 (2026) Section: Articles DOI: https://doi.org/10.5281/zenodo.18485300 Abstract The study examined the Effect of advertisement on the Rational of Small and Medium Scale Business (SMEs) in Benin […]

EIRA Journal of Arts, Law and Educational Sciences (EIRAJALES)

Knowledge Management and Ict as Digital Marketing Tools in Business Administration

DOWNLOAD PDF Knowledge Management and Ict as Digital Marketing Tools in Business Administration Dr. Gift Ugwe Roman Published: Dec 24, 2025 Volume: Volume 1, Issue 2 (2025) Section: Articles DOI: https://doi.org/10.5281/zenodo.18484294 Abstract The study investigated the role of organizational practices and employee perspectives in enhancing operational efficiency at Dangote Flour Mill, Apapa, Lagos. The research adopted

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