The study examines effective management as a tool for business survival, with a case study of Obajana Cement Company in Kogi State, Nigeria. Effective management is recognized as a critical factor in ensuring organizational sustainability, particularly in challenging business environments characterized by economic instability, infrastructural deficits, regulatory complexities, and intense competition. The study employed a descriptive survey research design, targeting management and staff of Obajana Cement Company. A sample of 100 respondents was selected, and data were collected using a structured questionnaire divided into sections on demographic information and management practices. The collected data were analyzed using frequency tables, percentages, and the Chi-Square (χ²) statistical test to test the study hypothesis. The findings indicate that effective management practices—including strategic planning, financial management, human resource management, operational efficiency, and leadership—have a significant positive impact on the financial performance and survival of the business. Specifically, businesses that adopt structured management practices demonstrate enhanced operational efficiency, better financial stability, and improved employee performance, which collectively contribute to sustainable growth. The study concludes that management practices are indispensable for business continuity and provides recommendations, including regular financial audits, investment in management training, strategic planning, adoption of technology, and fostering a culture of accountability. These insights are valuable for managers, business owners, and policymakers seeking to strengthen organizational resilience and ensure long-term success.